That is exactly the problem, it's a chicken or egg scenario. Nobody will make apps because the nobody buys the phones, nobody buys the phones because there aren't any apps.
Microsoft has billions of dollars, they should have spent a little and just developed the shit out of the app store. I think I read that they were working on a translator so that app makers could easily translate the app to win platform but have never released it.
It's awesome because it looks and feels just like windows 10, it feels like a small easy to use computer in your hand. The live tiles are great, not gimmicky, like they may seem. All your settings are a button or two away. It crosses devices seamlessly. I love it because working for the Gov't with a Gov't computer, you are not able to get your info anywhere other than your work computer. I can access all my info from my work computer. The phone I'm using cost me $100, total, I own the phone, no reason to carry insurance, for that price I could throw it in the guttah and go buy anothah.