A Message from CEO, Michael Abbott Isis Wallet is Becoming Softcard Isis News
A Message from CEO, Michael Abbott: Isis Wallet is Becoming Softcard
Posted September 3, 2014 by isisnews & filed under Isis News.
In July, we announced that we would rebrand the Isis Wallet to avoid confusion and association with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS. However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence.
Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility and simplicity to define our category.
Today, I’m pleased to announce we will rebrand the Isis Wallet to Softcard.
Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name. That’s a bold aspiration, but one that matches the breadth of our vision.